Caracterización y percepción del sector turístico en el municipio de Pamplona.

Abstract

The objective of this research is to describe the tourism sector of the Municipality of Pamplona, based on a mixed study that evidences the perception of merchants and inhabitants, through a mixed study in which a documentary review was carried out and a survey was applied. 11 items, 20 merchants and 20 inhabitants of the municipality, inquiring about the dynamics, impact and strategies of the tourism sector. In fact, they considered tourism as a potential source of development but weaknesses were found related to little investment and absence of plans and programs directed to it; the recognition of historical and cultural sites and fairs and religious events as main tourist products was achieved and some strategies aimed at reactivating the sector were proposed.