Realización de un plan marketing para mejorar el posicionamiento de la tienda GW.

Abstract

The company Sporfitness opens a new branch in the city of Pamplona to which a marketing plan was made to improve its positioning allowing positioning the GW brand and thus take advantage of the high level of hobby that has been used in recent years to use the bicycle for different recreational and competitive activities. In this way it is important to generate brand positioning strategies such as the corporate image of the company which must be very allusive to achieve positioning in the minds of customers as logos and advertising that encourages pedestrians to enter the establishment. How to increase the sports culture through sporting events, both competitively and in the recreational area, implementation of cycle walks once a week to increase and strengthen the culture of those who do not practice it due to lack of motivation or company. These spaces will not only contribute to the positioning of the company, but to contribute to the environment, if the use of bicycles in the city increases, the use of automobiles will decrease, and a more active and healthy society will also reduce the levels of obesity in the cities. Practicing people Customers seek the best advice and know the product very well before making the purchase decision to improve customer training. A catalog was made that contains some of the types of bicycles with the specifications of those that are assembled and thus be more real in view of the buyer since many units can’t be kept in inventory. The image of the company is very important for that reason it was made aprons with the logos of the shop so that the employees when carrying out the processes of enlistments use them and are well presented.