El lenguaje creativo como componente publicitario potencializador en los ambientes corporativos a través de los medios digitales.

Abstract

Advertising writing and its language in digital media has been for authors referring to the business and financial world, the reason for study and analysis regarding the elements and actions that cause recognition and corporate positioning through advertising methods. For this reason, the following essay is guided in the sample through the tests and the experiences of success, the importance and the undeniable contribution of the creativity in the production of advertising contents in the digital means, this contrasts with those who practice and defend traditional advertising methods.