Diseño del plan estratégico para la organización del mercado campesino y reactivación económica de la población rural del Municipio de Pamplona – Norte de Santander.

Abstract

The design of the strategic plan is a fundamental pillar that, as a tool and process, acts as an operational and organizational planning for the fulfillment of goals and achievement of objectives. The essential action of strategic planning is based on the definition of directions, competitive behavior, knowledge and information of the environment to work, internal and external analysis of the organization to work and necessary follow-up to achieve continuous improvement in it. The purpose of this project is to identify strategies to carry out the design of the strategic plan for the organization of the peasant market and economic reactivation of the rural population of the municipality of Pamplona, Norte de Santander, in which it seeks to create order and generate economic and social opportunities for the peasant community of the municipality in order to create an environment of competitiveness and agricultural productivity "From the field to the home" of the general community of the municipality, in this way an exchange of collaborative goods and services is created for this community that is violated by the lack of employment, education and commercial relations. Through this project, it is intended to know the current situation of the realization of the days of Peasant Markets through the dependency of the Secretariat of Social, Agricultural and Community Development belonging to the Municipal Mayor's Office, providing direct contributions and knowledge towards the potential population to improve. and take advantage of all the advantages, opportunities and strengths for economic, organizational, logistical development and continuous improvement.