Ensayo de la modalidad de diplomado: Community Manager y Social Media: La contienda entre lo tradicional y las narrativas digitales: el streaming como un impulso para el comunicador.

Abstract

Traditional media such as print, radio and television have been the main source of news and entertainment for a long time. Today, these traditional media are undergoing significant changes in their business model and in the way they communicate with their audience. All this, thanks to the emergence of digital narratives that has changed the way people consume and share information, that is, in the digital era this new narrative allowed the emergence of an innovative and effective way to transmit knowledge, data and facts, in the same way that meets the viewer's need to be entertained in a more direct and personified way through the web and social networks. In this way, it is important to talk about streaming and how this media has been able to include in its functionality a 100% usable tool for today's communicator, who must always be adapted to the current technology, since it has allowed modifying the way in which people carry out the consumption of content and its participation. This is an essay as a result of the diploma in Community Manager and Social Media.