Línea de calzado Sneakers para la empresa JJCOW.

Abstract

This project is based on the opportunity in the footwear sector, specially in the manufacture of uppers, looking for alternatives of resistant, recyclable, and durable materials, like some used in construction works, so that the benefits over traditional materials of this kind of products. JJ COW company based in Cúcuta city, desided to venture into sports footwear with industrial design help, even if the possibility of innovation in this sector with the new collection using alternative materials in the uper. Seeking a design advantage among manufacturers, this allowing reduce investment costs for the manufacture of sneakers. The project is developed with eco-design parameters as the axis of the circular economy. It focuses on a strategy, whose purpose is to give products an indefinite life within a closed circuit and free from the least possible amount of solid waste.