Formulación de un Plan Estratégico para el fortalecimiento y mejora de los procesos administrativos y competitivos de la empresa Restaurante Balneario Villa Campestre.

Abstract

Competent organizations must adapt the needs of the market to the products and services that they offer in them, since the interest of any organization is to fully satisfy customer expectations and achieve their loyalty to the product and/or service, because of this The continued existence of the organization depends on a competent market, therefore, it is essential that the organization evaluate its processes, and generate investment action plans that allow it to survive in a propitious and competent manner. Consequently, is presented to RESTAURANTE BALNEARIO VILLA CAMPESTRE, a company dedicated to providing services in recreation, entertainment and organization of events in Villa del Rosario, based on its diagnosis, the proposal for the formulation of a strategic plan for the strengthening and improvement of administrative and competitive processes as an ideal tool that allows generating a solid model of operation of the organization. Through the development of improvement, the situation of the company was analyzed and evaluated, seeking to know the internal factors that the organization possesses and the external factors that may come to address an organizational problem for the entire operational aspect of it, giving the advantage of having a competitive and broad overview of the operation of the organization and its influence on the market, through the design of Porter's five forces model, thus generating strategies that allow the strengthening of the organization and its operating model, in order to create management indicators that allow the company to develop them and thus meet the established goals. The expected result is the acceptance of the proposed recommendations and the implementation of improvement measures in the different areas of the company, in order to indicate the effectiveness and efficiency of its processes and promote the company RESTAURANTE BALNEARIO VILLA CAMPESTRE to be more competitive in the market.