Identificación de los factores que influyen en el volumen de ventas de las tiendas minoristas del Barrio la Cumbre.

Abstract

The presence of discount stores is increasing in countries like Colombia, in the present work is disclosed through a descriptive and econometric analysis through time series, how the sales of the shopkeepers' union have evolved given the current conditions. Starting from a survey carried out with the shopkeepers who carry out a record of their operations and analyzing the data provided by them and by the store, it was found that the most determining exogenous factor is the unemployment rate due to its impact on the capacity purchasing power of the target population of the study, it was also determined that the economic impact on sales of neighborhood stores is significant due to the offer of products of equal quality but at lower prices in hard-discount stores.