Apoyo al plan de promoción, comunicación y mercadeo del centro de desarrollo empresarial piloto SBDC para la aceleración empresarial y la promoción del desarrollo agroindustrial.

Abstract

This report refers to the Business Development Centre pilot project SBDC for Enterprise Acceleration and Promotion of Agroindustrial Development; the municipalities of Pamplona, Pamplonita, Mutiscua, Silos, Cacota, Chitaga, Toledo, Labateca, Cucutilla and Chinácota, The Business Development Center is one of the 4 pilots Colombia that will be part of national and international network of business development centers and is sponsored by the ministry of Industry, trade and Tourism, the mayor of Pamplona, the Chamber of commerce, the University of Pamplona and UNAD, This project offers several services to entrepreneurs and entrepreneurs in the city of Pamplona for free, so that companies in the region to obtain development and generate economic impacts, the project has 6 strategic areas of management which are opportunities for improvement, in this case we take the area of promotion plan, communication and marketing SBDC where proposals are generated, indicating that activity will be carried out within the plan and what the process is carried out for each of them, in order to support and strengthen the promotion plan, communication and marketing SBDC.