Análisis de la efectividad del category management en el punto de venta inglesa 199 con nuevo formato de la empresa unidrogas S.A.S.

Abstract

The present work contains the improvement proposal made in the company UNIDROGAS S.A.S, dedicated to the production and commercialization of pharmaceutical products specifically to the Category Administration or Category Management process, in charge of the correct use of the products as strategic business units to maximize the commercial activity. Therefore; In order to determine said proposal, it was necessary to carry out a study of it through an analysis of the problems detected, followed by the application of tools that allowed collecting information and determining the current diagnosis of the process; The purpose was to capture a series of actions that allow them to be mitigated. The problems detected are focused on the product portfolio, around products with wrong categories, delay in some processes and the incorrect management of information tools, therefore an improvement plan was carried out. The proposal of suggested products and other methods that are part of Category Management to improve the processes that were being handled within the company's marketing process.