Diseño e implementación del plan de mercadeo para la marca libera Colombia del EPMSC Pamplona, Norte de Santander.

Abstract

The EPMSC of Pamplona has an area of productive projects that manages the brand called Libera Colombia; This brand is made up of the agriculture and bakery projects, and its objective is to identify and commercialize the goods produced by the population deprived of liberty, but it has not been presenting favorable results with its sales, therefore its objective is not is complying, reaching the point where INPEC considers its liquidation. That is why the work presents and develops the design and implementation of the marketing plan for the Libera Colombia brand of the EPMSC Pamplona, Norte de Santander. The methodology was carried out through the analysis of the current situation of the brand, diagnosis of its situation, definition of objectives of the marketing plan, definition of strategies to implement, budget, development of the strategy, results and control. In the results obtained, the scope of four clients is evidenced, obtained through the marketing efforts carried out for the agriculture project, likewise, the increase in their total income from sales and generation was evidenced in the profit or loss statements. Of utilities. for the bakery project, the marketing plan was left as a proposal, since it was not possible to introduce it to the market due to time, internal audits, and organization of the area. The purpose of this paper is to present the improvement proposal for the Libera Colombia brand of the EPMSC Pamplona.