El imperio digital de Amazon.

Abstract

The following essay is an analysis that answers the problematic question: What is the business success of Amazon due to? based on the digital strategies of Amazon, a North American company in charge of the largest electronic commerce in the world founded by Jeff Bezos on July 5, 1994, which first entered a garage in the city of Seattle in the state of Washington and it has grown on a large scale that today it is positioned as one of the best-selling companies in the world market. This digital platform demonstrates the importance and the need to implement strategies that guide organizations and lead them to stand out for their success in the digital field and why not in the physical space. It is important to mention that since its inception Amazon was a company designed to sell exclusively online and that for its time there was no culture of technological consumers, hence the importance of analyzing what its process has been and the implementation of its strategies. As a result of this, the actions that a company executes to increase its presence in digital media will be studied, and consequently, the strategies that allowed Jeff Bezos to position himself as the second richest man in the world, which are based on: the comfort of purchase, the proper use of digital marketing tools, artificial intelligence, the creation of digital advertising for social networks and mail format, a wide variety of catalogs, access to various forms of payment and innovation. Placing in the first instance the satisfaction, growth and taste of the client before the economic increase of the organization.