Uso e implementación de la comunicación estratégica digital en Pera D.k y Alicia Wonderland.

Abstract

The purpose of this document is to analyze the use and implementation of strategic communication in the companies Pera D.k and Alicia Wonderland to market their products today, based on the fact that the business ideas of these two companies emerged virtually, through technological platforms and social networks. It also presents a tour of different studies and theories of authors such as Alberto Perez, Pablo Múnera and Philip Kotler who allow analyzing the use of communication, marketing and marketing in a strategic way, and its implementation is digital spaces in terms of the creation of content for the marketing and positioning of brands. It also presents an analysis of content from the social networks Facebook and Instagram in order to study the way they interact with the public before and after the contingency presented by the covid 19 virus.