Tik Tok como estrategia de marketing digital en las organizaciones de moda.

Abstract

During this time, it has become evident that the internet is a strategic marketing tool for companies, given that the consumer can enter from anywhere, whenever he wants and make the purchase quickly at no cost, therefore, this essay is oriented to how digital marketing tactics are developed to adjust to constant change, maintain competition in the area and generate consumer loyalty in the textile sector in society. In this sense, it is essential to analyze the growth reported by digital marketing and the use of influencers within social networks for both clothing brands and online consumers, these being one of the most used ways to publicize the different garments tracing advantages of collaboration with the various tools reported in this style of marketing, who stand out for being the exponents of fashion in these organizations through the use of the internet, specifically the Tik Tok platform, whose fundamental objective is focused on in attracting new clients, disseminating products, creating all kinds of content, increasing sales and obtaining a positive business relationship with its users.