La comunicación estratégica como alternativa de solución contra las noticias falsas del COVID -19 en Colombia.

Abstract

Understanding what fake news through examples of the current era (digital era) is what will lead the research to the consequences that leave the same in scenarios of human health in Colombia. Understanding this digital phenomenon, consequent of the new digital technological tools (social networks), which have allowed to have and access to information easily and immediately, this leads to review the communication strategies that try to give solution to this digital phenomenon. The above understanding the essential concepts of the new so-called "infodemia" that is consistent with the flow of disinformation, supported by essential theorists such as Lippmann with his theory of fake news; likewise, addressing examples of different kinds in scenarios with global and national impact that reflect the importance of this phenomenon. The above reviewed by communicational strategies that cover as a possible solution to the problems and consequences of Fake News in Colombia by the pandemic of Covid - 19.