El marketing digital en la red social Instagram; caso del influencer Yeferson Cossio.

Abstract

In this essay, the role of influencers is exposed throughout the exponential growth of digital communication, social networks, marketing and advertising through a conceptual exposition of the terms that have made digital transformation a scenario of permanent trends. The case of the influencer Yeferson Cossio on the Instagram social network, and the entire communication strategy that derives from his engagement or loyalty through Inbound Marketing, or customer or user acquisition and his relationship with different companies, will be studied. social actions or public figures.