La radio, un medio de promoción de actitudes positivas como estrategia de construcción social.

Abstract

This project worked on the production of communicative pieces that promote positive attitudes towards everyday situations in which tensions and crises usually abound. This starting from the idea that from the communication it is possible to implement actions that contribute to the social change, seen from a human development approach that starts from the importance of the continuous improvement of the people; that is to say, to change the way of seeing things and, in turn, to introduce new forms of interaction with those around them. In this scenario, the creation of a radio campaign was created in order to promote changes to negative thoughts and in turn contribute to the welfare and improvement of the living conditions of each individual. This, by generating awareness about the problems and circumstances present in everyday life.