Importancia del Inboud Marketing en la estrategia digital, una visión objetiva de la marca Mc Donald.

Abstract

The objective of this essay is to identify the strengths of the Inbound Marketing strategy from the planned documentary actions on the web and above all, on the McDonald's brand social networks, critically highlighting the status of its strategic marketing plan, in order to suggest, describe the observations and conclude the state of the company with its loyalty of the target audience, in addition to analyzing the part of its competition and the different variations of its advertising actions that contribute to improvement actions that can strengthen corporate digital marketing.