Importancia de la relación entre la responsabilidad social empresarial y los grupos de interés en las organizaciones.

Abstract

This essay seeks to identify the ideal functioning of a company with the objective of achieving the highest productivity in its processes, services and products, with a human capital, obtaining the ideals of competitiveness and organizational success. It is necessary to contextualize the organizational development, determining the social responsibility that belongs to the company. This indicates the historical question in relation to the studies of the processes that are presented in an organization or company by way of introduction; However, it is essential to contextualize the business framework on the relationship between stakeholders in the formulation of Corporate Social Responsibility strategies. In this sense, it involves human beings in processes of adaptation, with the objective of satisfying needs and maintaining an emotional balance; Seeking to analyze the motivation of the people that are grouped by a collective interest, therefore the interest groups or stakeholder are individuals with certain interests. The valuation of these processes must centralize the aspect of relevance of the human being, currently focusing these relations based in terms of economy as the main source for the generation of alliances between the interest groups and the companies; Establishing the role they play by making known to organizations specific needs that are causing poor performance within the organizational climate. In addition, it should be remembered that these stakeholders require the contributions of the various and multiple areas of organizations, as these can analyze, intervene and improve in the interaction that these groups have with the organizational processes such as corporate social responsibility.