Estrategia comunicativa para mejorar la interactividad del programa tarde para todos del canal ATN televisión de Cúcuta con su audiencia.

Abstract

In this project we will find a communication strategy for the brand positioning and interaction of the program “Tarde Para Todos”, a family magazine broadcast through ATN Television, which implies a restructuring of the narrative dynamics of the contents, both on television. open as in social networks, allowing audience loyalty. The communication diagnosis was made through direct participatory observation and instruments such as the survey, which were implemented through social networks. This made it possible to identify aspects towards the construction of new languages according to the objectives of the program. This is how the project allowed the program “Tarde Para Todos” to position itself in Cúcuta and its metropolitan area, as one of the preferred magazines for Cucuteño families, who participate in the design of programming both on television and on social networks.