Recuperar la identidad cultural de los Cucuteños a través de las crónicas audiovisuales “el brochazo cultural”

Abstract

The objective of this work is to make the culture and identity of the cucuteños visible through audiovisual chronicles that develop topics of interest to the community. The results are based on a historical reconstruction of the dynamics of the city and border, which show how the city is growing culturally, but traditional media do not disseminate quality content for citizens to take ownership of themes of interest. People who work for the strengthening of the culture of the city participate in the production of the chronicles, achieving to potentialize Cúcuta as a tourist attraction at the height of large cities. The products show eight (8) chronicles issued in the 'cultural brushstroke' section of the regional TRO channel. Chronicles as an audiovisual production format is an opportunity to break the patterns of how to watch televisión today. In the brochazo cultural opted to handle communicative elements, from language, culture and oral tradition.