La comunicación como instrumento de gestión en el direccionamiento estratégico del Centro de Formación en Danza del Ballet Folklórico de Antioquia (CFD)

Abstract

The Ballet Folklorico de Antioquia Corporation is an organization with great national and international recognition for its hard work and ingenuity in the recovery of the cultural roots of Colombia through dance and music; strategy that has allowed him to compete in a globalized market and deserving of great recognitions worldwide. However, at present it is faced with the different changes that the new cultures have brought with it, which affects the organizational development and its field of action, and that must adapt quickly to meet the new needs that the external public experiences. In this way it is proposed, through a research to the internal processes of the corporation, a strategic communication plan that allows to continue strengthening the existing organizational processes in the corporation and to analyze new alternatives and communication spaces in which it can be included to strengthen the reputation and continue fulfilling the mission with which the Ballet Folklórico de Antioquia and its strategic business areas were founded, from which the Ballet Folklórico Corporation emerges.