Los medios digitales como herramientas de apoyo y comunicación para la visibilización de las microempresas Colombianas en internet.

Abstract

In the present essay, digital media is discussed as support and communication tools for the visibility of Colombian microenterprises on the Internet. The exhibition begins with the origin and regulatory evolution of the Internet, and then the intensive use of these technologies, which have generated an important and transformative impact in the internal and external context of micro-enterprises, both in their way of working and interacting with its clients, given the new roles (Social Media Managers and Community Managers), as regards the dealings with its stakeholders: consumers, prosumers and even suppliers (Stakeholders), all this necessitates a revision in this regard. The management of Colombian microenterprise communications has been impacted by the intensive use of social networks such as: Facebook, YouTube, WhatsApp and Instagram, which have marked trends in new forms of marketing, so there is an urgent need for obligatory presence in such media. Contribution of international organizations and recognized philanthropists, humanity has had access to these technologies, generating great solutions and opportunities, facilitating contact with business partners and other companies. Additionally, in Colombia, 51.7% of the population has access to the internet and between 7 and 8 people out of 10 are in social networks, this demonstrates the supreme need for adaptation of Colombian micro-enterprises to the virtual world, where they must continuously learn from context in order to maintain its visibility on the internet, given the predominance of social networks as powerful marketing tools.