Escenarios digitales una estrategia para el posicionamiento de las marcas y la comunicación externa en la organización.

Abstract

Over the years, communication has taken different changes, leading organizations to take different positions regarding their lines of communication. In the present essay you will find how the organizational communication has been adapted to the different digital platforms taking an important place within each company; to achieve transmit diverse, clear, concise and assertive ideas that are consolidated through the message designed for their audiences. Communication has acquired a fundamental role in organizations with the aim of improving the efficiency and productivity of it. Providing a business transformation with customers, employees, partners, and other collaborators, allowing to deliver messages of the brand, exchanging internal and external experiences with users, today the organization has a digital scenario.