Impacto de la publicidad en la sociedad.

Abstract

Marketing and advertising, as generators of ideals and socioeconomic positioning, in a massive and invasive way, have for years influenced and disturbed the life of society as a mechanism to encourage the generation of an economy sometimes absolutely absurd. There are many factors for a decision to acquire a product or service, at this point, experts in marketing strategies generate valuable advertising campaigns to motivate and boost society, using their knowledge in scientific techniques by attacking the sensory side of consumers. It is at this point that the reflection of trying to "get their feet on the ground" is necessary. Should they really pay for the product or service they are offering? What value does it bring? What benefit can be gained from it? The media in constant evolution become the most faithful allies of these advertising strategies and the limit of their reach depends on each person.