Convergencia de las redes sociales en el discurso político durante las elecciones populares.

Abstract

Social networks oriented to the use of politics have a great strategic impact for today's politicians, taking into account that, through web pages, social networks, blogs, it is possible to communicate directly with voters or citizens to know which they are the interests and needs that they manifest as a community towards the collective construction of a government program and a territorial public strategy. The notoriety of the increase of followers in the public aspect in social networks is visible since they participate widely in surveys and interaction with the politician of their preference, the evolution of technology has demanded that the governmental aspect deserves to appropriate all types of communication channels digital especially of social networks, which allow emotional approach and a very important feature is that through digital platforms there are no geographical barriers; digital platforms favor visual communication which attracts more public to the practice of reading and writing and are even more interested in the proposals, the campaign most known for social networks was the former African American president Obama who in 2008 made use of the social network Twitter, leaving in evidence, that the use of digital tools in political processes of popular election impacts among the voters at the time of payment.