Los desafíos del Community Manager en la planeación estratégica organizacional.

Abstract

The social world has taken an unprecedented turn through the Internet and social networks, and already speaks of virtual world, digital world and digital ecosystem. To this extent, corporations and organizations are the first structural mechanism that should be at the forefront of these changes, as well as the terms of social responsibility and sustainability according to corporate trends appear in due time. In this advance appears the Community Manager (CM), a professional that through the management of the information in network and the execution of the corporate strategies to the external public converts in addition his work in an influence of power, decision and transcendence within the companies . The present work makes a documentary research through the web about the challenges and actions of the Community Manager, his real role in the organizations emphasizing the strategic planning. Comparing concepts and highlighting the role of business influencer A fast global journey is made by landing in Colombia and allowing to establish a point of reference for future social communicators and Community Managers.