Impacto del programa Prointegra de la agencia de Cooperación Internacional Alemana GIZ. Serie audiovisual “construyendo futuro”.

Abstract

Audiovisual communication is a magical way of transmitting knowledge and experiences, generates sensations and emotions that manage to influence the construction of an idea of the world. Clavero, (2010)1. In this sense, the present work realized under the modality of business practice for the social development, had as objective to create a strategy of communication of impacts that would allow to visualize through new formats the results of the PROINTEGRA Program of the Agency of German International Cooperation GIZ. The strategy designed to achieve the objective consisted of an audiovisual series named "Building Future", in which 10 stories about the professions of the social actors of the program are exposed. The visual content teaches the realities of life of each protagonist and sensitizes the processes developed by the Program. In the chapters you will find entrepreneurs and / or entrepreneurs from the department of Norte de Santander with footwear and costume jewelery factories; elaboration of integral foods and derivatives of the pineapple; bean crops, among others.