Las TIC Como Herramienta para Pymes en Pamplona Norte De Santander.

Abstract

The present study aims to determine the incidence of ICT and new technologies, as an important tool in the emergence of SMEs in Pamplona (Norte de Santander), conducting a review of the concepts and how they are adapted in small and medium enterprises in this Colombian municipality. New ventures see in new technologies, especially social networks, an important and practical instrument to create a company in Colombia. This study aims to identify how strategic communication and communication strategies develop in new companies, and what role digital marketing and relationship marketing play in this process. Promoting the recognition and reputation of the brands that are being promoted in the market environment.