Análisis competitivo del sector hotelero en Pamplona, Norte de Santander.

Abstract

This document wants to show the thesis done to obtain the title of business manager. Its main objective was to analyze the competitive situation of the hotel industry in the city of Pamplona Norte de Santander. The research work seeks to describe the competitive profile, taking study factors such as human resource, organizational resource, commercial and technological resources; based on this, is established a benchmark to assess the competitiveness of the sector, was used as a basis the diagnostic of the five forces of Porter and the matrix MPC who helped us to evaluate some business strategies and make a characterization of how the hotel industry is. We also developed an instrument (inquiry), where was collected some required information, which the analysis of this helped us to make the competitive profile, also characterize similarities and find the advantages and disadvantages of the hotel industry in the city of Pamplona.