Plan de comercialización y mercadeo para el fortalecimiento de la marca Gimed que permita incrementar la rotación de sus productos en los puntos de venta de la empresa Unidrogas S.A.S.

Abstract

Currently and in the face of a pandemic, pharmaceutical companies have had to rethink under the need to improve their market share, therefore the existence of many pharmaceutical industries in charge of innovating and developing quality medicinal products and thus comply with the characteristics requested by the consumers likewise to the efficiency, quality and purity of the commercialized products.

In the pharmaceutical industry, the effort to maintain and ensure the quality of each of the products manufactured under good manufacturing practices in order to have criteria oriented to the quality of the product, verify its excellence and responsibility for each commercialized batch, increasing the quality and likewise guaranteeing its reliability and uniformity. and in turn the cost benefit that the consumer generates when acquiring these products, all this is due to multiple integral strategies that allow organizations to adapt to external factors and to the positioning of their brand within said market.