Cuadro de mando integral (Balance Scorecard) enfocado a la eficiencia y la eficacia en el manejo y control de la gestión de proyectos de la Secretaría de infraestructura y obras de la Alcaldía del municipio de La Jagua.

Abstract

This proposal seeks to carry out a strategic planning process through a balanced scorecard in the Secretariat of Infrastructure and Works of the Mayor's Office of the Jagua de Ibírico municipality, which will be developed as follows: as a first measure, performs a review of the mission and vision established by the organization, secondly, a strategic diagnosis will be made from a SWOT matrix, which will allow identifying the strengths, opportunities, weaknesses and threats derived from the matrices: external and external evaluation Thirdly, presented as a proposal for the purpose of determining the organizational objectives and that these in turn can give the correct direction to strategic planning; As the last point of the investigation, the respective proposal of the strategic plan is designed based on the objectives and proposed. Finally, as conclusions, it will be possible to know the real internal and external situation of the organization and in this way measure the performance in each of the perspectives considered to implement continuous improvement actions according to the results obtained. In the same way, the results derived from the different strategic matrices and each of the business perspectives served as important support for the infrastructure and works area of the aforementioned mayor's office, since the combination of all these will allow to propose business objectives and strategies that If executed, they will lead to the achievement of the objectives proposed by the company. For this, projective research accompanied by a non-experimental field design is used, in the same way descriptive studies were used and the integrated qualitative method was applied.