Plan de mercadeo para promocionarlos servicios ofertados de educación continuada desde el proceso de extensión y proyección social ISER.

Abstract

The Higher Institute of Education (Rural-ISER) over the years has generated different changes and has achieved growth, therefore, saw the need to create a new dependency that would be educational support for the student. The Social Extension and Projection process was created in 2017 from this year fulfills a missionary function that allows interaction and integration with the environment, through integration with teaching and research contributing to the construction of the fabric social, through different modalities and services. Every public institution must be projected in the short to medium and long term depending on the amplitude or magnitude in order to achieve the proposed objectives, therefore the analysis and diagnosis of the current situation, both internal and external, is carried out and then go step by step. of the development of the specific objectives which will allow the marketing plan to be achieved, thus strengthening the student's knowledge and skills, highlighting that these are quality services, which seek to promote an entry to the institution and position it among the best at the level Departmental, regional and national. This marketing plan is made in order to make better dissemination of the promotion of the services offered in continuing education as the specific objectives have been developed and their respective solution has been used.