Análisis de la comunicación digital en la microempresa Vittaly de Pamplona, Norte de Santander, trabajo de investigación.

Abstract

The nature of digital communication goes beyond the limits reached by other traditional means of communication. Digital platforms permeate every level and social, business, cultural and political structure. For companies, organizations and for all types of users, the presence in digital environments favors their growth, as well as the positioning of brands, engagement and loyalty of potential customers. For many small businesses, the doors of digital borders are opened to enrich their potential and thus provide mechanisms to expand into new markets and also strengthen their local presence. This work analyzes the way in which a Pamplona micro- company manages its digital communication and the impact it produces on its audience on digital platforms.