La publicidad: Pilar influyente en el mercadeo, las comunicaciones y las sociedades.

Abstract

Through this writing we are going to get to know advertising, from its beginnings and how it managed to stand out with the help of technologies and the media until we reach what we know today as a key concept for societies and companies. It should also be noted that this term has become a fundamental tool of direct influence in marketing, communications and societies, in such a way that it affects people in how to act, choose and consume products or services on the market. Advertising has achieved a drastic impact on the market, and has become a bridge between the supplier and the consumer of the product or service, offering multiple advantages, which highlight the objective of contributing to the improvement of the brand itself, generating increases On sales. In this sense, we can talk about the fact that the seller has woken up and has learned decisive ways that strengthen his company, such as how to implement this tool, based not only on clearly focusing on the disclosure of what he offers, but also through the Exposure of "experiences" that they only obtain through their products, in this way they manage to capture their attention and encourage them to consume. It is important to mention that advertising needs a means by which to disseminate information so that it can achieve its objective, which is to communicate, impact or persuade an audience as such, that is why this relationship is necessary and fundamental for advertising and for the company that It seeks recognition in its brand so much so that today these companies seek to adapt to new changes and join what consumers use the most, which are the new digital platforms in order to spread the advertising of the products or services that a company has in order to have more clients that contribute to the growth and recognition of the company.