Diseño de una estrategia de comunicación para la implementación de la campaña “Fe en Colombia” del Ejército Nacional en Tibú, Los Patios y Cúcuta (Norte de Santander).

Abstract

This degree work under business practice mode, presented a clear and dynamic goal, which framed the design of a communication strategy that promotes the program Fe in Colombia in Norte de Santander and achieve the positioning of the Army; therefore through a qualitative and quantitative level to correlational and a methodological design of documentary research and field research, taking elements research instruments data collection: observation diagnosis, the matrix DOFA, and survey. The sample is determined from the target population in the intervention framework of the three municipalities (Tibú, Patios and Cúcuta), for a total of 600 people; then a conceptual framework, which is immersed in specific topics of strategic communication, with the support of the communication tools is presented. The final product is a documentary in order to show the progress of the program in the department, and in turn the strategic promotion of it in favor of post-conflict. Just as the work of the press office, under the project that supports the three public: own troops, civilians, enemy or terrorist, and provide security and confidence to the region.