La RSE como una estrategia de posicionamiento para la empresa Coca-Cola: análisis de caso.

Abstract

The success of the company not only depends on of the obtaining of utilities, requires contribute with all which participate in them to be more competitive and is linked to the environment social and linked with stakeholders. It is then that to achieve this social responsibility actions should be undertaken, the interest of organizations by entering CSR is evident and there is still much to learn to not limit it to philanthropic activities and raise it to a strategic level that supports positioning. Responsibility Social, is committed to identify public interest issues such as: environment, care of health, hunger, malnutrition and illiteracy, poverty, income inequality, and that is the responsibility of all kinds of organizations (Enterprise, State, University), to undertake actions that generate positive impacts in society, with the support of solutions based on transparency, plurality, sustainability and ethics, the goal to be the sustainable development of human beings and their environment . This trial arises from the interest in the last years of the development of social responsibility in enterprises, this is given as a strategy for competitiveness and at the same time creates a positive and stable image. in the development of this essay will be an analysis focusing on the multinational Coca-Cola, this company has been established as an international benchmark in terms of corporate image.