Técnicas del marketing en el crecimiento organizacional.

Abstract

Marketing is known as a set of strategies that allows to improve the relationship between the client and a product or service. Thus, generating a satisfactory experience that permit the loyalty of the consumer groups through applications of marketing techniques such as: experience marketing, the visual merchandising, strategic marketing, networking and finally digital marketing with the new innovations of the time. The reader with the following essay will be able to understand the necessary elements to generate positive experiences of consumption, that will let the remembrance of a brand and loyalty of potencial clients, at the same time, success cases are raised in the country and the challenges for the brands and organizations that want to reflect their archetype of brand, generating sales and connecting emotionally with their work team and their consumers. The experience marketing and the relationship marketing allows to have more connection with groups of consumers, the companies and brands have to adapt their comercial strategy, according to the investigations of the new consumer needs of the century XXI. The development of diverse forms of exchange of goods, services or products has been directly related with cultural adaptations of the consumers, who shape their consumption habits according to the cultural patterns of the time, the world is evolving rapidly and with it the way people relate to others and this is why marketing has to evolve constantly, with a step toward facing new strategies, in the organizational area of the companies must have a group of professional workers capable to develop diverse marketing techniques to grow in the market and position itself in the minds of consumers.