La sexualización como estrategia de venta en la publicidad y el marketing.

Abstract

This essay seeks in various authors and different perceptions to analyze sexualization as an element, tool, and strategy that captures attention and from that simple decoding of the message from the image, to know the psychology of the consumer. For this, the psychology of sex was analyzed from the psychological response or reaction inherent in individuals, and how the media, brands or entities manage to enter life, in the subjective, the subconscious, to obtain the acceptance of advertising and marketing from the most varied aspects.