Lineamientos estratégicos para contrarrestar los factores que han influido en la desaceleración económica del comercio en la ciudad de Villavicencio durante el periodo 2015- 2017.

Abstract

The main objective of this research project is to main design strategic guidelines to counteract the factors that have influenced the economic slowdown of trade in the city of Villavicencio during the period 2015-2017. Through a macroeconomic analysis and characterization of the commercial sector in Villavicencio, as well as the identification of the perception of entrepreneurs in the commercial sector through the application of a survey. The methodology used was of quantitative type, since in the first instance a detailed description of events, situations, interactions and behaviors was achieved to understand the phenomenon in depth and in the second instance, statistical analyzes and variables were performed. , so these two approaches are useful to determine the factors that have influenced the economic slowdown of trade in the city of Villavicencio, and through the perception of entrepreneurs in the commercial sector about the economic situation in Villavicencio, design a model of proposal with the main strategic guidelines that address the problem addressed.