Clúster del ecoturismo: Una propuesta para para el desarrollo local del municipio de Pamplona, Norte de Santander, Colombia.

Abstract

The purpose of this paper is to make a proposal to implement a cluster in the tourism sector of the municipality of Pamplona, taking advantage of the ecotourism potential and representing an opportunity for local development. Theoretical basis is taken by some postulations of great schools such as the neoclassical one, and some modern theories: ECLAC Model, Dependency Theory, Theory of development poles, among others. Likewise, the theory of clusters and the contribution to endogenous development was analyzed The research presents a descriptive-interpretative study, supported by the qualitative research approach, starting with the application of surveys to companies in the tourism sector legally constituted and in force at the Chamber of Commerce of Pamplona. As a result, there are favorable conditions for ecotourism, with weaknesses in the tourism sector but with great opportunities to develop. The tourism sector is consolidated as the great base to achieve economic development, its capacity to generate employment, leads to make source of alternative income, and to improve the living conditions of the whole society. Finally, a proposal is made to implement the cluster of ecotourism in the municipality of Pamplona, obtaining as a benefit increased productivity of the tourism sector, notable advances in the quality of service, innovation and generation of new tourism alternatives to increase the flow of tourists at all times of the year.