Autoconcepto de los estudiantes de psicología de la Universidad de Pamplona frente a una sociedad de consumo.

Abstract

The present study entitled "Self-concept of the psychology students of the University of Pamplona in front of a consumer society", it was carried out in the city of Cúcuta Norte de Santander, with the aim of determining the consumption habits of the students of Psychology of the University of Pamplona as well as to know the process of decisionmaking that the current society exerts in them , through a qualitative type of research, it was taken as a sample to six psychology students between 18 to 25 years of age, four categories were evaluated, related to the research: Brain and Senses, marketing, consumer society and self-concept. The instruments used were a semi-structured interview, a non-participant observation and a focal group aimed at students of psychology, allowing a triangulation which facilitated the analysis of the results, undoubtedly evidence that the population investigated takes into account the importance of self-concept at the time of making decisions, however it is noteworthy that there are situations where it is difficult to determine a decision without being this obstacle in the development of individuals.