La escritura creativa, constructora persuasiva de marcasen las redes sociales.

Abstract

This work aims to expose the evolution of the use of social networks in the business environment, through digital strategies such as marketing in the network. These proposals are based on writing or the digital language to attract customers and loyalty, which goes to the greatest innate quality of man: creativity, which allows to create, enjoy, transmit emotions. With the revolution of social networks, most companies choose these tools as an advertising platform, with which they have managed to reduce costs and be more effective when developing persuasive campaigns of their brand. That’s why organizations offer their products and services through 2.0 communication tools, where netizens have easy access and more benefits to meet their needs, tastes, prices of the product or service offered by a particular company. The term web 2.0 refers to applications that offer interactive network services such as blogs, social networks, with the participation of photos and videos, enabling user themselves to contribute, collaborate and exchange ideas or content. With web 2.0 internet, it is no longer just a new technology to acquire a dimension of social bonding, a tool that unites people "(Carballar, 2013)