Plan de gestión como estrategia empresarial para posicionar el mercado del Hotel San José Plaza impulsando el Restaurante Terraza como opción para celebración de eventos especiales.

Abstract

This report of undergraduate work was carried out in order to put into practice the knowledge acquired through a strategic management plan, the elaboration of this plan aims at increasing sales from the Terraza restaurant located on the seventh floor of San José Plaza hotel at the time of monitoring each one of the strategies designated after developing the matrix of internal and external factors evaluation; in this way, focus an appreciation on the benefits that can bring the implementation of it. However, it seeks to enhance innovation proposals that lead to a genuine improvement, in order to increase the profits of the hotel and the Terraza restaurant as well, bearing in mind that it is an optional spot that generates as a result higher expense and low profitability.