Análisis de la evolución de la industria tabacalera en Ciego de Ávila, Cuba.

Abstract

The research carried out is titled "Analysis of the Evolution of the Tobacco Industry in Ciego de Ávila, Cuba". Which is a case study, with a qualitative paradigm, with an exploratory approach and supported by a descriptive research; it aims to establish the relevant aspects that characterize the business management process that has had the greatest influence on the evolution of the tobacco industry in Ciego de Ávila, Cuba. To do this, the methods, analysis of official documents, bibliographic review, interviews, survey and participant observation are applied. We had access to documentation from the Agricultural Company Florence, we interviewed the Director of the company and an expert on the topic "The Tobacco Industry, and experts were surveyed on the subject" Business Management ". As a result of the investigation it is found that: The evolution of the tobacco industry in Ciego de Ávila, Cuba has been favorable and sustained, maintaining its artisanal production form, making this a unique product in the world, distinguished by its smell, flavor and texture, The operationalization of the components of business management considered in the study have favorably influenced the economic performance and productive evolution of the Company and is relevant in the specific conditions where the study is carried out, the coexistence of different forms of ownership through the productive chain of these. With respect to the results obtained in the study, it is recommended: To promote training actions in business management in order to achieve greater mastery of the components of business management and its operationalization, pay special attention to the achievement of certification of the system of quality management and give continuity to similar studies to track and perfect the company's comprehensive results.