Direccionamiento organizacional y plan de comunicación integral para el centro de prácticas y asesoría empresarial (CENPAE) de la Facultad de Ciencias Económicas y Empresariales.

Abstract

The application of strategic tools of communication used by the Center of Practices and Managerial Advising to inform the Students of the Faculty of Economic and Managerial Sciences, on the events and events developed by the entity, has generated the need to implement a plan of integral communication; that has as intention strengthen the image and corporate identity and guarantee the conditions of ideal confidence and interaction between the students, teachers and productive sector. For the design of the plan of integral communication there took as a base the internal diagnosis and day pupil realized to the entity (DOFA) who allows to observe and to determine the possible existing failings in communication and therefore to design strategies that allow to announce the services that the entity offers in order that the students of the Faculty of Economic and Managerial Sciences find out on the processes to realizing to develop the social work and work of degree.