Ensayo: Inteligencia Artificial: mitos y realidades en la radio Diplomado en Marketing de contenidos y Community Manager: Integrando la Inteligencia Artificial.

Abstract

The development and growth of technology in human processes has been causing in the collective imagination of people a countless number of diverse opinions regarding the displacement of human labor by technology. This concern has been raised for years, with the emergence of new machines that, seen by some, are part of the evolution that arises every day due to the need to facilitate the activities that people undertake to improve the quality of life and to guarantee the quality of the products. However, this has generated a significant impact in reducing the work of the human workforce, but it has also impacted the health, the effectiveness and efficiency of companies and the reinvention of man by generating new spaces that allow us to go from hand with that technology and take advantage of it to your advantage and advance the processes of social construction. Although it may sound contradictory, concern continues in some sectors such as the media, specifically in radio, a medium that since its invention has been the fundamental basis for the creation of other media. At the time, with the arrival of the Internet, there was talk of the displacement that the radio would have in the development of normal activities, weaving from there some myths or realities, like what; “radio would no longer have the same impact, due to the diversity of virtual media that would emerge, the operating costs of the stations would make it disappear and only be accessed through digital media, which would no longer need the same number of personnel to operate them”, among others that arise from the same concern of the people who work in these radio media. Currently, the radio with these digital interaction processes has strengthened its content and programming, since they are reaching a larger number of listeners and followers on social networks, which has caused the stations to leave their spectrum and reach more places. not just from a region, a country, but from the entire world. For others, radio has not moved, but rather has grown and that has meant that those who make radio have evolved their perception and are training and professionalizing to take on the challenge of the digital age. Despite becoming a much more massive medium, it is always more complex to reach remote sectors where the Internet is not yet present and limits entry, but radio continues to reach those places for free through transistor equipment that does not They have gone out of fashion. The same concern now occurs with the immersion of Artificial Intelligence, which despite not being something new, some people feel again that there may be a displacement on the part of the application in which examples of functional stations can already be seen with only this technology. Production is one of the most affected, since, for several people, there are already text producers, voice creators and music programmers in the market, among other radio operations.