El podcast como estrategia para la preservación de la identidad cultural agrícola y los cultivos emblemáticos de San Vicente de Chucurí.

Abstract

The purpose of this study is to design a communication strategy that contributes to the preservation of the agricultural cultural identity of cocoa, coffee, citrus and avocado plantations in the municipality of San Vicente de Chucurí. These crops are fundamental for the economy and food sustenance of the Chucurí community. This project aims to preserve the agricultural culture, explore the experiences of the participants and learn how they work in each of the crops. It was carried out through the podcast tool that produces a series of 8 episodes that are creative, versatile, educational and accessible to all generations. This tool has been chosen because apart from digital platforms, the community radio San Vicente Stereo is one of the media, which has a wide audience in both rural and urban areas of the municipality, allowing to reach different types of audiences and ages. In summary, this research not only aims to safeguard the agricultural cultural identity of San Vicente de Chucurí, but also to dignify the role of the farmer and contribute to the historical memory of the municipality, using the podcast as an innovative communication strategy