Impacto de la inteligencia artificial en la creación de contenido y gestión de comunidades.

Abstract

Immersed in the digital age, artificial intelligence has become a daily tool, essential in content marketing development and social media community management. It is evident that its use in much of the work of a community manager is necessary either for efficiency in the generation of content or for a greater enclosure of ideas in the creative processes, this in addition to that it also covers important functions in the elaboration of behavioural patterns of the audiences and categorize preferences of the content framed in the world of social media. In this essay we analyze the impact of artificial intelligence on content creation and community management, where the main approach will be to check how positive the application of AI is, in addition to understanding the road travelled starting from the internet, the massive use of social networks and the convergence between these and Artificial Intelligence. This through solid theoretical foundations that address fundamental concepts about artificial intelligence and its relationship with content marketing and communities. However, just as artificial intelligence is seen as a content marketing benefit, it also explores benefits in many other areas, its utility in education has forged new ways of teaching or acquiring knowledge, in addition to its extensive application in fields such as the film industry, advertising, design, music and science. Although a priori artificial intelligence came to be a decisive tool in everyday life, there are those who detract from its use. Like any new tool or advance, it is subject to a lot of questions about its impact and its risks in terms of its usefulness and this has not been alien to artificial intelligence. Significant controversies have been raised about AI, from the music industry to the entertainment industry, the gremio of independent artists and those who oppose the steep advance of artificial intelligence and its so rooted utility for contemporary humans. In conclusion, this essay will provide an analysis of the path taken by artificial intelligence since its predecessors and the path that had to be taken to establish itself today. In addition to identifying the beneficial impact it has had around many fields of activity, offering a guide to understand a little more this technological and social phenomenon.