Historias de Instagram como herramienta de comunicación en Radio Universidad de Pamplona.

Abstract

In the Information Society, content acquires valuable meaning and is constantly evolving due to the use of digital tools and platforms that make it possible, in scenarios that were previously non-existent, and that are currently part of this information dynamic, where radio , that medium where audiences find diversity of information faces new forms of consumption and production, motivating producers to present striking content, especially in digital scenarios, where technology becomes a complement to small and large narratives, in order to reach to a larger number of audiences. And this is where social networks move with clicks, through dynamics such as Instagram stories, where information is not only heard, but also seen.